๐ฌ YouTube counters Netflix with big creator deals
YouTube is reportedly in talks to offer millions to select top creators for exclusive platform deals. This strategic move is aimed directly at Netflix, which has been increasing its licensing of creator content. Conversations started in recent weeks, with one offer mentioned as being in the millions for exclusivity. YouTube also suggested non-exclusive creators might miss out on marketing support and brand deals. This signals YouTube is actively defending its space against competitors like Netflix. ๐ฌ