π VW targets mass market with compact SUV in India
Volkswagen Passenger Cars plans to boost its presence in India's mass market by introducing a compact sports utility vehicle. This move is being spearheaded by CEO Thomas Schafer in Mumbai, where the company aims to expand into the sub-four-metre segment next year. The SUV will be the most affordable model since the Polo hatchback was phased out in 2022. This strategy helps differentiate VW from Skoda and allows the brand to reach a much larger customer base. The new model is also set up to serve as an export opportunity for Volkswagen. π