business β¨ Vi rebrands, Shah Rukh Khan joins new campaign
Vodafone Idea has refreshed its brand identity, changing its visual particle into a dynamic three-dimensional sphere. The telecom operator is now featuring Shah Rukh Khan for its upcoming campaign, titled βVi badal raha hai... tayaar rahiye.β This rollout started across Viβs customer touchpoints on September 1, 2026. The change is positioned as the start of a wider brand evolution, not just a logo refresh. More strategic launches and customer experiences are expected in the coming weeks. π