💸 UPI MDR changes: What it means for shoppers
The reintroduction of MDR on select UPI transactions may not heavily affect consumers, according to executives. Larger merchants, like big retail chains, are likely to absorb the cost in the competitive market. Small merchants, however, might pass on some or all of the burden to customers. The government ensures small merchants under Rs 1 lakh monthly UPI revenue get zero MDR. The industry anticipates the main challenge will be enforcement across the vast universe of UPI merchants. 💰