world π§ UK campaign tells South Asians to wash rice less
A Β£270,000 UK water-saving campaign encourages South Asian households to rinse rice only twice instead of five to seven times. This initiative, led by South Staffs Water and Cambridge Water, targets rice preparation and wudu practices amidst severe drought in England. The campaign estimates limiting rinses can save up to five litres per preparation, while also promoting one-litre jug use for wudu. While some critics question targeting cultural practices, officials defend it as an inclusive conservation test. The project aims to encourage practical household changes to reduce water consumption during water stress. π§