business β¨ Tata Motors unveils TATA.CARS new brand look
Tata Motors Passenger Vehicles has launched TATA.CARS as the new global consumer-facing brand for its passenger vehicles. This new identity spans cars, SUVs, and EVs, with the brand promise being 'Nothingβs Too Far'. The transformation includes a premium makeover for dealerships, featuring a cleaner design and new blue theme. This change formalizes the familiar customer habit of referring to vehicles as a 'Tata car'. TATA.CARS will be the umbrella brand across all digital and retail touchpoints moving forward. π