π Swiggy shifts focus to Instamart style, rivals Blinkit
Swiggy is reportedly pivoting its business model to resemble Instamart, the quick commerce format. This strategic move is being implemented by Swiggy in response to market dynamics observed with its main competitor, Blinkit. The shift aims to boost profit margins for the delivery giant in the competitive food and grocery space. This adaptation follows a period of intense competition and aggressive pricing across the quick commerce sector. Analysts expect this change to redefine how Swiggy operates moving forward. π