tech π§ Spotify tests skipping podcast ads
Spotify is currently testing a feature that allows some users to skip ad and sponsorship segments in podcasts. This test is happening as Spotify's ad business grows, impacting how ad impressions are controlled. In Q2 2026, Spotify earned β¬4.78 billion, with 777 million monthly active users. This feature questions what truly counts as an ad impression in the evolving podcast industry. It remains a test, but it could change how commercial content is consumed. π§