business π§ Spotify tests 'Skip ahead' for podcast ads
Spotify is trialing a 'Skip ahead' feature for podcasts, letting some users bypass ad and sponsorship segments. This test is happening as Spotify reported β¬4.78 billion in Q2 2026 revenue, with 300M Premium subs. This development blurs the line between platform-controlled and publisher-inserted ad inventory. It raises major questions for advertisers about impression reliability and what they are actually buying. Spotify states this feature is part of efforts to boost the podcast listening experience.