tech π§ Spotify's new skip button might change podcasting forever
Spotify is rolling out a new 'skip' button feature for podcasts, which could seriously disrupt the current podcast advertising business. This change is happening as the podcast industry shifts from radio-like formats to more video-centric content on platforms like Netflix. While most measures suggest listeners catch ads, the new button lets users skip ads like the one for ZipRecruiter on their iPhone app last week. Some podcast executives fear this might push listeners towards Apple, the former dominant platform. Podcast companies may now have to find ways to pressure Spotify regarding this significant platform change. π§