tech π΅ Spotify campaigns boost ad awareness and purchase intent
Spotify rolled out its Fan Life campaign and Running Mode recently. These initiatives were launched by the streaming service in the US. Ad Awareness recovered from a low of 20.8% on July 27 to 24.1% on July 28. Purchase Intent also climbed, reaching 17.6% on July 30 after Running Mode was announced. The timing suggests improved consumer visibility for Spotify during this period. π