business π South Indian cinema hits a rough patch
South Indian cinema is facing a major slump due to bloated budgets and formulaic writing. This trend is evident as Prabhas's βΉ400 crore horror comedy, The Raja Saab, opened to empty halls in January. Footfalls dropped significantly across the region, with Tamil cinema seeing its lowest non-pandemic attendance since 2016. While 2025 saw stagnation, early 2026 shows Telugu cinema recovering, driven by smaller films. The industry's future depends on new faces, shorter OTT windows, and better actor-producer deals. π