πΈοΈ Sony's big move for Spider-Man in India
Sony has launched an extensive marketing campaign for Spider-Man in India. The campaign is being executed by Sony in the Indian market to boost the character's presence. The investment has already crossed the Rs 500 crore mark and is reportedly increasing. This massive push is part of Sony's strategy to dominate the superhero segment in the region. The company plans to continue scaling up these promotional activities in the coming months.