business ๐ Shopify says AI search boosts sales, not replacing Google
Shopify claims that the rise of AI in searching is actually driving more traffic and sales for its merchants. The e-commerce software company noted that AI has complemented, rather than substituted, traditional search methods. During the second quarter, AI-driven traffic and orders to Shopify stores tripled year-over-year. This growth helped the company report a 36% revenue rise to $3.6 billion, beating analyst forecasts. Shopify plans to further integrate AI tools with platforms like Claude and ChatGPT to enhance merchant experiences.