business π Rapido fined for dark patterns in ride booking
The Consumer Protection Authority fined Rapido Rs 10 lakh for using dark patterns to pressure riders into paying more before ride confirmation. This action was taken against Roppen Transportation Services Private Limited following a sector-wide examination of Indian aggregators. The penalty relates to misleading ads and tactics suggesting higher fares meant a higher chance of getting a ride. The CCPA found these prompts created psychological pressure and misrepresentation of service access. The authority is now directing multiple platforms, including Uber and Ola, to comply with Dark Patterns Guidelines. π