business π¬ PVR INOX rolls out low-cost 'Smart Screens' in small towns
PVR INOX is launching its low-cost 'Smart Screens' format to enter smaller towns across India. The operator plans to expand this new model to 300 cities over the next three years. These screens will feature digital projection and premium sound, with ticket prices estimated to be 30% to 35% lower than regular multiplexes. The initial launch location for this concept will be Muzaffarpur. This strategic move targets underpenetrated markets to boost overall screen penetration for the company.