entertainment π¬ PVR INOX rolls out budget-friendly 'Smart Cinema'
PVR INOX launched 'Smart Cinema,' a new tech-enabled format, to cater to India's smaller towns. The unveiling happened in Mumbai, with the first Smart Cinema opening in Muzaffarpur, Bihar. These new halls will offer tickets 30-35% cheaper than in larger nearby cities, with a lower SPH. A typical upscale cinema costs Rs. 3-4 cr per screen, while Smart Cinema costs around Rs. 1.9 cr. PVR aims to provide an aspirational experience with high quality and affordable F&B for these markets.