entertainment π¬ PhonePe drops micro-drama series on Instagram
PhonePe has launched its first micro-drama series, signaling a shift towards entertainment-led marketing. Kanika Marwaha announced this milestone on PhonePe's Instagram page. The debut series, titled "Passport Laapata," follows friends whose farewell party goes wrong. The first episode features a crisis as Sid's passport goes missing nine hours before his US flight. This move positions PhonePe among brands exploring serial storytelling for younger audiences. π±