business π€ Organic traffic drop? Report on AI visibility instead
Organic traffic sessions have been declining, prompting many agencies to address this common client query. This issue is largely attributed to Googleβs AI Overviews and zero-click search experiences. In 2026, 64% of agencies cite AI Overviews as their biggest industry concern regarding SEO disruption. Clients ultimately prioritize conversions (44%), showing traffic is a low-ranking concern for them. Agencies should pivot to reporting on AI visibility, position, citations, and sentiment instead. π