π₯ Onam sales boost: Liquor consumption expected to spike
Liquor sales are predicted to surge during the upcoming Onam festival in Kerala. The Kerala State Beverages Corporation (Bevco) is stocking up across its 289 outlets for the peak season. Last Onam, sales hit βΉ970.74 crore, up from βΉ842.07 crore the prior year. This trend shows a shifting social behavior where alcohol is becoming a key part of celebrations. Authorities are simultaneously ramping up drives against illicit liquor and drunk driving. π»