business ๐ต Ola Electric switches from direct sales to dealers
Ola Electric is ending its direct-to-consumer sales strategy and opening up its network to dealer partners across India. This major shift follows the company's sales decline, moving away from its initial model since December 2021. Sales peaked at 4.29 lakh units in 2024 but dropped over 52% in 2025 to 2.05 lakh units. The company plans to have a nationwide dealer footprint established by Diwali 2026. This change aims to boost sales reach amidst intense competition from rivals like TVS iQube. ๐ต