business πΊ New TV ad time cap announced by the Centre
The Central government has decided to impose a strict cap on the amount of advertising allowed on television channels. This regulation specifically targets the duration of advertisements broadcast across various TV networks in India. The new rule limits advertising to a maximum of 12 minutes per hour for all channels. This move is aimed at providing a better viewing experience for the public and reducing ad fatigue. The implementation details and rollout timeline for this new cap are yet to be officially announced.