sports 🏏 Muthoot Fincorp lands India cricket title sponsor
Muthoot Fincorp has secured the title sponsorship for India’s cricket during the next two home seasons. This deal, dubbed ‘Blue Muthoot,’ was negotiated at a base price of INR 4.85 crore per match. The contract covers approximately 35 home internationals, including Tests, ODIs, and T20Is until March 31, 2028. The sponsorship kicks off immediately with the ODI series against the West Indies starting September 27. This partnership will feature prominently in matches held in Muthoot's home state of Kerala. 🏏