india π’ Modi's new outreach targets parents, not Gen-Z
Prime Minister Narendra Modi has been using Instagram reels since July 23 to respond to student protests across India. This outreach, which also includes RSS chief Mohan Bhagwat, is seen as targeting the 'WhatsApp generation' rather than the Instagram-using Gen-Z. The strategy aims to consolidate support among older, established BJP followers whose loyalty is currently wavering due to issues like Ayodhya donation theft. Modi's messages appeal to these parents, urging them to guide their daughters away from perceived 'cultural shock' and vulgarity. This suggests the current digital push is more about rallying patriarchs to maintain cultural order.