tech ๐ก๏ธ Microsoft Advertising adds content filters for Audience Ads
Microsoft Advertising is launching Excluded content terms to enhance brand safety for advertisers. This new feature allows marketers in various locations to block Audience Ads next to specific page titles containing unwanted words. It supports up to 1,000 terms and can be set at the account or campaign level. This offers more granular control than just website or category exclusions for brands. Microsoft is expanding its content suitability tools to meet growing brand safety demands.