entertainment ๐ฌ Microdrama craze hits India, Gen Z driving demand
India is experiencing a microdrama boom, where short, fast-paced entertainment is gaining traction among younger viewers. This shift is being led by Gen Z who are accustomed to consuming short-form content like Instagram reels. Episodes are now as short as one to two minutes, offering instant gratification that contrasts with long-form content. Story TV's COO, GSN Aditya, noted Indians already love serialised stories, but the consumption method is changing. Investors are noticing this format because it allows companies to test multiple stories quickly, with shows like The Bose Network hitting 6 million views in 48 hours.