πΊ MIB agrees to lift TV ad caps
The MIB has agreed to scrap the existing advertising caps for television commercials. This decision affects broadcasters across India, signifying a major policy shift in media regulation. The previous cap limited advertising to 10+2 slots per day. This change opens up more opportunities for advertisers across the industry. The MIB will monitor the implementation of this new relaxed guideline moving forward. πΊ