tech π€ Meta to limit reach of unlabelled AI profiles on Instagram
Meta is renaming its 'AI creator' label to 'AI-generated profile' on Instagram to increase transparency. This update targets profiles where the featured person is entirely AI-generated, not just AI-assisted content. Unlabelled AI profiles will face restricted visibility in recommendations across the platform. This move aligns partly with India's mandate on labelling synthetically generated information, though rules differ. Companies must now navigate how this labelling impacts brand collaborations with AI influencers.