business π Mahindra links up with Punjab culture for new ad
Mahindra Tractors launched 'Duniya Vich Ikko Lalkaar,' a campaign centered around Sukhbir Singh's 'Oh Ho Ho Ho.' The initiative was unveiled in Chandigarh and features Sukhbir alongside Parmish Verma across Punjabβs rural landscape. The campaign showcases Mahindra tractors, emphasizing the brand's technology and long history in the region. This move leverages Punjab's cultural identity rather than just product features. Mahindra plans to expand this 'Duniya Vich Ikko Lalkaar' effort across various consumer touchpoints soon. π