tech πΈ Macbook prices getting pricier because of chip shortage
Macbook prices are increasing because of a global shortage of computer chips, largely driven by AI data center demands. This issue affects companies like Apple, Sony, and Dell, with a Macbook Air standard configuration jumping from $1,099 to $1,299. Experts predict consumer electronics prices will rise significantly next year due to this AI memory supercycle. The shortage is critical because only three companies build high-end memory chips for these devices. Companies are now trying to build new capacity, but prices are expected to keep climbing.