business ☕ KFDC launches 'Athma' tea and coffee brand
The Kerala Forest Development Corporation (KFDC) is set to release tea and coffee sourced from its own plantations under the new 'Athma' brand. This launch will take place in September, as announced by KFDC Mananthavady Divisional Manager Sajeer K.V. The products will be marketed using KFDC's existing Vanopahar brand identity. Athma will feature tea from the Mananthavady plantation and coffee from Nelliyampathy, Munnar, and Gavi. This marks KFDC's first venture into the tea market, expanding beyond its current unblended coffee powder sales. ☕