π Kerala cracks down on misleading drug discount boards
The Kerala State Drugs Control department has started taking action against medical shops displaying boards with arbitrary drug discounts. This action is being taken in Kerala after a complaint from the All-Kerala Chemists and Druggists Association (AKCDA). The circular, issued by State Drugs Controller K. Sujith Kumar on July 17, stems from a June 19 Kerala High Court order. The court clarified that only misleading discount advertisements are banned, not actual price reductions. These measures address disputes between traditional and new-generation pharmacies offering big discounts. π