๐ฎ Japan's throwback vibe is hitting different
Atami, a seaside city, is seeing a resurgence of its faded glamour through a 'Showa retro' movement. Entrepreneurs like Hillary Hewins and Blake Piper are investing in and renovating old properties, including a downtown spot planned for 2027. This revival taps into a desire for analog connection amidst increasing loneliness in Japan. The trend counters modern uniformity by embracing the maximalism of the 1960s to '80s aesthetic. Record-breaking inbound tourism in 2025 has also boosted interest in these older cultural relics. ๐ฎ