entertainment 📱 iPhone users spend way more on microdrama than Android users
New Omdia research shows iPhone users spend about 40% more on microdrama apps compared to Android users. This trend was observed across several major markets globally, challenging old assumptions about niche audiences. For instance, in South Korea, 59% of iPhone users pay versus 45% of Android users. Data also indicated iPhone users spend roughly $14 weekly, while Android users spend about $10 weekly. Maria Rua Aguete will present these global market findings at IBC 2026 and MIPCOM 2026.