π± iPhone 17 reigns as best-selling phone in Q2 π±
The iPhone 17 became the world's best-selling smartphone during Q2 2026, capturing 6% of global unit sales. This success was achieved by Apple in the global market, where they secured five models in the top 10 alongside Samsung. Counterpoint Research noted this performance occurred despite an 11% year-on-year decline in the overall smartphone market. The strong showing suggests consumers appreciate the standard model's value before the iPhone 18 arrives. Apple's continued strength in the premium segment sets a high bar for the upcoming iPhone 18 launch.