tech πΈ iPhone 17 prices dropping before iPhone 18 drop
Retailers are cutting prices on the iPhone 17 models globally ahead of the September 9th iPhone 18 launch event. In the UK, the iPhone 17 Pro Max is now Β£1,099, with JB Hi-Fi in Australia showing the largest discount at AUD$1,899. This price slashing is happening as retailers try to clear existing stock before the new model arrives. Furthermore, research shows 92.6% of iPhones lost value in the ten days before the iPhone 17 release. Shoppers are advised to wait for iPhone 18 reviews or utilize trade-ins, as prices are likely to drop further post-launch.