tech π± iPhone 17 dominates global smartphone sales in Q2 2026
The iPhone 17 secured the title of the world's best-selling smartphone during Q2 2026, capturing 6% of all global unit sales. This top spot was achieved by Apple across various markets, while Samsung also held five spots in the global top 10. Apple's overall sales rose by 5% year-over-year despite a market decline. The iPhone 17e contributed to Apple's strong ranking, especially in the US and Japan. Moving forward, premium and mid-range phones are key as the industry faces an 11% market drop.