business โจ Indriya names Krithi Shetty for South campaigns
Indriya has appointed actor Krithi Shetty as its brand ambassador for the southern markets. She will feature in the brand's Varalakshmi campaign across Andhra Pradesh, Telangana, and Karnataka. This major announcement coincides with the festive season, celebrating Goddess Lakshmi. The campaign showcases Indriya's festive collection blending heritage artistry with modern design. The promotion will roll out across TV, digital, print, and in-store experiences. ๐คฉ