health ✨ Indian beauty scene shifts from makeup to skin health
Indian beauty consumers are actively moving away from just makeup fixes towards prioritizing genuine skin health and long-term results. This change is being observed among consumers in cities like Mumbai, who are now focusing on barrier care and ingredients. Data shows shoppers are actively reading ingredient lists and questioning product claims instead of just trusting packaging. Experts suggest this shift is driven by the fatigue from trying many quick-fix routines with no lasting impact. Consequently, brands are now heavily marketing long-term skin health as the primary benefit.