business ✨ Indian beauty market booming thanks to Gen Z spending
India's beauty industry is projected to nearly double in size by the end of this decade, drawing major global interest. Companies like Estée Lauder and L'Oréal have invested heavily, while the market was valued at $23bn in 2025. Rising income and digital access are fueling this boom, with e-commerce expected to drive 35% of spending by 2030. Gen Z is leading this charge, spending roughly double what millennials did on personal care products. This growth signals an inflection point, with many niche brands potentially reaching $200m in revenue soon. 📈