tech π€ IFA 2026: Korea vs China in Berlin tech war π€
IFA 2026, Europe's biggest consumer electronics trade show, kicks off in Berlin from September 4 to 8. Over 1,900 brands from 49 countries are attending, signaling a big focus on AI and robotics this year. Chinese companies have registered a record 932 exhibitors, nearly half of all participants, targeting the mid-to-low-end market. European makers like Electrolux and BSH are restructuring due to rising costs and competition. South Korean giants Samsung and LG are also making major moves in the premium market.