tech π€ Google Search Console's AI reporting is kinda busted π΅βπ«
Google has admitted its Search Console struggles to track how AI search functions properly. John Mueller stated that tracking traditional rankings for AI features is difficult to make useful for marketers. Search Console uses 'block flattening,' treating entire AI overviews as one single rank, usually position 1. This flawed metric hides real user experience, as links in an overview and in a dropdown are logged identically. Consequently, standard traffic metrics are becoming harder to trust due to these reporting quirks.