tech π Google performance reports are glitching π
Reports indicated a sudden decline in impressions and clicks on Google Search and Generative AI features starting around August 12th. This widespread drop was noticed by site owners across various platforms, including GSC, on multiple properties. Google officially confirmed the problem, stating it was a logging error affecting data from August 13, 2026. This issue only impacts data logging and is not reflective of actual visibility changes in Search. Google is working to resolve this and will add an annotation in Search Console soon.