business 📊 Gen Z spending reality check: Travel is low ✈️
A new SalarySe study reveals that India's salaried Gen Z prioritizes necessities over lavish spending. Travel is noted to account for only 5 per cent of monthly expenditures, challenging stereotypes. The analysis covered over 5.2 lakh salaried Gen Z users through millions of UPI transactions. Most funds are allocated to bills (20.1%), groceries (15.7%), and financial services (12.2%). This shows a digital-first approach where essential responsibilities dominate the budget.