π§ FSSAI warns celebs, influencers on food claims
The Food Safety and Standards Authority of India (FSSAI) has issued a warning regarding food promotions by celebrities and influencers. This regulatory move targets the endorsement of unverified food claims across various digital platforms. Specifically, influencers must verify all brand claims before lending their credibility, citing the Food Safety and Standards Act, 2006. This advisory comes as brands heavily rely on digital creators to market products like supplements and snacks online. Consumers are also urged to report any misleading food advertisements via the Food Safety Connect platform. π§