health π₯€ FSSAI cracking down on 'energy drinks' labels
India's food regulator, FSSAI, sent notices to six major brands, including Red Bull and Sting, to remove the 'energy drink' term from their labels. This action was taken because the regulator questioned the claims made on these products. The market, valued over Rs 13,000 crore, saw Sting become dominant after PepsiCo launched it in 2017. Sting is significantly cheaper than Red Bull, making it popular among blue-collar workers and students. The FSSAI is challenging the notion that these drinks actually provide the promised energy boost. β‘