π§ FSSAI crackdown forces food firms to rethink marketing
Food and beverage companies are now overhauling product labels, packaging, and marketing claims due to stricter regulatory scrutiny from FSSAI. This oversight covers diverse items from atta and juices to alcoholic beverages like whisky across India. Recently, FSSAI directed Red Bull, Sting Energy, and Hell Energy to drop the term 'energy' from their materials within 90 days. This enforcement utilizes standards framed years ago, intensified by better testing infrastructure and evolving consumer awareness. The industry is now pushing for clearer, evidence-based communication and debating front-of-pack nutrition labels. π§