π Flipkart Minutes enters premium grocery game
Ecommerce giant Flipkart has stepped into the gourmet grocery space via its quick-commerce arm, Minutes. This move places premium and specialty food items as a new competition in the market. The company also launched its private label, Pykd, for these higher-value purchases. This strategy mirrors rivals like Zepto and Blinkit, as the market seeks bigger basket sizes. Flipkart plans to add more premium brands and eventually expand into online food delivery.