business π Europe smartphone sales hit 3-year low
European smartphone shipments dropped to their lowest volume since 2023 during Q2 (April β June). Counterpoint Research estimates that 35 million units were shipped across the region. This marks a 10% decrease compared to the same period last year, influenced by inflation and component price hikes. Apple and Samsung dominated the market, each holding a 34% share of total shipments. Analysts predict further shipment declines as inventory runs low and the budget segment struggles. π