entertainment π¬ Disney brings TikTok fan content to Disney+ feed
Disney is partnering with TikTok to integrate fan-made content directly into the Disney+ app's short-form video section. This pilot program will launch in the U.S. in the coming months, featuring content about Marvel, Pixar, and Star Wars. Previously, Disney planned a $1 billion OpenAI deal for AI video creation but that fell through. This move acknowledges the influence of social media talent, boosting creators via a new Ambassador Program. The partnership comes as Disney's SVOD operating income more than doubled to $712 million.